As social media networks become increasingly popular, more companies are implementing marketing strategies that take advantage of this new technology. You can’t just learn to use social media to promote your business like a master overnight, though. That said, here are some basics to help you succeed at it with your business.
Invite everyone you know to your page when using social media marketing. Even if they are not potential customers, they may share your content with someone who is.
Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.
Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look?
Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.
Do some research about the company related games on Facebook. It would be easy for you to create a game of your own that is related to your industry or your product. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
You should create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site.
Your LinkedIn page can take advantage of a blog feed application to display your blog posts. After your article is posted, it shows as updated on LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
You need to understand your audience in order to figure out how to market on social media networks. You will see that people visiting Social media sites for so many different ways, how much they use them, and what they want to get out of them.
You can ask your customers to do a survey. If the results show that people are spending several hours a day using social media, you definitely need to have a visible presence for your company. Of course, if your particular audience has little interest in social media sites, then your efforts are best focused elsewhere.
It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share
Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.
In social media marketing anyone can become an expert. But, to do so you need to develop certain qualities. First, you must know your niche market inside and out. Also, you must be willing to be outspoken even if your comments and posts are somewhat controversial. So, if you are able to speak your mind freely in public and are willing to research your chosen niche, you can become an expert and succeed in your social media marketing efforts.
If you are using social media sites like Facebook for marketing, avoid posting more than a few times every day. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Restrict yourself to no more than three posts you believe your customers will find helpful and call it quits for the day.
Don’t overuse Facebook by sharing items that have been around for a long time and don’t have anything new about them. Do not waste your followers’ time by posting something for no discernible purpose. Post links, images and reviews that are related to your product, or that might appeal to your target market. Make sure anything you do pass on is really something they are interested in hearing about. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.
This not might be everything you need to know, but it is a good start. Social media changes constantly and you have to stay current with it. Take advantage of every tool you have and use social media to increase your customer base.